Since 2003, David and Cathy Guetta have released a yearly mix called F*** Me I’m Famous! And every year the couple releases cover art that usually has them in various stages of the kind of sex that no one wants to see.
This time around, Australia has had enough. Australian entertainment website mUmBRELLA reported that the Australian Advertising Standards Board (ASB) recently ruled after multiple complaints that the outdoor poster art for Guetta’s FMIF 2013 Ibiza Mix should be removed.
One such complaint suggested it was not about the language but that the art was demeaning to women, who , if encountering the kind of action depicted in the poster, would feel threatened and harassed:
“I believe that the advertisement is demeaning to women and overly sexualised for a public place. His cation, in putting his hands on her breasts from behind her back, is OK in the bedroom, but too often women are subjected to precisely this sort of gesture from sexual harassers at work or in the street.”
Another read:
“Its adult content in a place where children frequently walk past. Not appropriate content for a main road.”
According to the official Case Report, the ASB “noted the complainants‟ concerns that the advertisement is sexualised, features offensive language and is inappropriate for outdoor display where children can view it,” and added, “The Board considered that in this instance the F word is being alluded to in conjunction with an image of a near naked couple and is used in a sexual context (fuck me). The Board considered that a reference to “fuck me” is strong and would be considered obscene by many people and its use in outdoor media is not appropriate.”
The report concluded with the advertiser, Neon Records, response:
“We write to confirm that the outdoor advertisements the subject of the complaint were taken down upon receiving the first complaint on or about the 30 July 213 and that they were consequently all removed by the 3rd August 2013.”
To be fair, the track list looks awesome. Can they just release it without trying so hard to be provocative? It’s awkward.
Here’s the track listing if you haven’t seen it already:
1. David Guetta ft. Ne-Yo & Akon – ‘Play Hard (Albert Neve Remix)’
2. Calvin Harris ft. Florence Welch – ‘Sweet Nothing’
3. Avicii vs Nicky Romero – ‘I Could Be the One (Nicktim)’
4. Mat Zo ft. Porter Robinson – ‘Easy’
5. Alesso vs OneRepublic – ‘If I Lose Myself’
6. Nicky Romero – ‘Symphonica’
7. Arno Cost- ‘Head Up’
8. Ivan Gough vs Stevie Mink & Steve Bleas – ‘Boom!’
9. Daddy’s Groove & Cryogenix – ‘Vertigo’
10. David Guetta & Glowinthedark feat. Harrison – ‘Ain’t a Party’ [Exclusive]
11. Hard Rock Sofa – ‘Rasputin’
12. Dimitri Vegas & Like Mike – ‘Wakanda’
13. Tujamo & Plastik Funk – ‘Who’
14. Armin Van Buuren ft. Trevor Guthrie – ‘This Is What It Feels Like (David Guetta Remix)’
15. Empire Of The Sun – ‘Alive (David Guetta Remix)’
16. Laidback Luke & Hardwell – ‘Dynamo’
– See more at: CrustNation
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